White boys may not can jump, but that didn’t prevent Steven from getting Air today. MacBook Air is an ok name. I guess. What about AirMac? Airbook? Yes, I know, it is part of the MacBook line up, and I’m just being silly.
CSBMonkey is not that desirous of power in a laptop as much as he is portability and functionality, and this meets those standards pretty well. The lack of Firewire indicates that despite YouTube, home video simply isn’t more than a niche market for most computer users. USB will let most people connect their still cameras or card readers. This is a laptop for leisure travelers, business travelers, writers and students, even if it does carry a premium price. It can also serve as a backup device for a lot of executives. Weight is a genuine issue when people consider laptops, especially people who travel frequently for their jobs. The DVI out is the main indicator that it was designed for people who want to use it for presentations in business meetings, and the USB port means not only cameras can be attached, but flash drives, which are a mainstay among business folks these days. The mini-DVI still forces folks into using a external dongle, which believe it or not, is a consideration for a lot of people who do not want to be in a scenario involving their presentation that is in Keynote and all of the sudden they realize they can’t connect their computer to the projector.
Air is an interesting product and one that I personally would buy if I were in the market for a Mac laptop. I can see it being an amazing tool for productivity driven workers. Light, easy on the back (but not on the bank account), fastest wireless available, USB port, etc. make it the type of laptop that people keep on their desk next to their regular workstation and then grab on the way out the door. I expect Apple will sell more power supplies for these than they will external SuperDrives. The Air is not a replacement device at all, but an supplemental device for people with high connectivity needs but application needs that exceed the iPhone and Blackberry. It is built for and aimed at (via the price) a high end market that sees $1800 as just breaking the impulse purchase price.
The new AppleTV is still sort of “eh” in my opinion. Definitely a step in the right direction, but squarely focused on you giving money to Apple for any videos it plays, and that still rubs me the wrong way, no matter what 20th Century Fox’s says about their included digital movie files on DVDs. (I saw those on the Die Hard 4 DVD when I was in Virgin Megastore a couple of weeks ago. Interesting that it was a pre-cursor to this announcement. It is good, though, that the media companies are realizing that their encryption on DVDs is laughable at best and downright stupid at worst.)
The inclusion of connectivity to Flickr on the AppleTV was practically under the radar, but I read that as a huge admission that .mac is still floundering as a place for people to put their photos. .mac’s galleries are nice but they are bulky and slow, and there is no getting around that fact. People use Flickr for a reason. As someone who was steadfastly in the anti-Flickr group until just recently, I can say that there are very good reasons to use Flickr over .mac. It’s much more affordable than .mac, and I suspect that the majority of people who are interested in using .mac are interested in using it to easily put photos online for their families and friends. .mac makes it easy, but $99 a year just for a 10B photo gallery and limited bandwidth (Apple does have a well buried but existing bandwidth quota) is a lot when you can up that to unlimited on storage and bandwidth with Flickr Pro for $25 a year: http://flickr.com/upgrade/ Not to mention that Flickr ties into damn near any blogging system you can throw at it. $99 a year for 10GB of space is even starting to bug me, and by the time my renewal rolls around this year it’s likely that I will have all of my email services over to gmail and stop using .mac altogether. Sorry Apple, but .mac is failing given the available resources for the same costs. $100 a year can get you a lot that works just as easy as .mac and which you can use from just about any platform.
Multi-person SMS! WOW! THAT’S REALLY… zzzzzZZZZZZZZZ! Hunh? $20 for what on my iPod Touch? Can’t I just Jailbreak my iPod touch and get those same things for nothing? Fail.
The Google Map thing I have to really look at more closely to get the full grasp of it.
Time Capsule I like. Sure, you can set this up yourself or buy other versions with embedded linux etc. but this thing works the way a Backing Up For Dummies should work. Thoughtlessly. That is how backup HAS to work for most people using computers and I am glad to see Apple making a big enough deal of it to actually design a product to do it. Time Capsule has a much larger impact on me than any of the iPod/iPhone related stuff he announced today. The real test of it for me will be if non-Mac platforms can easily back up to it. It is still a stellar looking product and it is likely to make an appearance in my own home during my next Mac purchase.
Overall I found the MacBook Air and the Time Capsule were the only remotely interesting things really going on today.